. >> mike: steve devoe is chairman and c.e.o. of the 66-year-old company. he does not paint aretty picture of what they and every other paint manufacturer has been through over the last couple years. what he does do is point out why kelly moore fared better than most. first, history. they have it. started in 1946 by bill kelly and william e. moore, the goal was simple: make a quality paint that professionals would be proud to use. and second, understand that those professionals are not only your customers but your partners. what a concept! quality and loyalty trump chasing the market down. >> what we stay focused on was number one what we're known for, which is quality. we know who our customers are and we never took our eyes off that. we became a real strong partner with them over the couple years that the downturn hurt us all. >> reporter: kelly moore even set up classes, tutoris for small business owners, customers, to teach them how to survive tough times and it looked for bigger markets. a western regional player in the u.s., kelly moore now ships pain